The Brief

Accelerator wanted to launch a college creator program focused on driving product visibility across key retail markets. Their ask: five creators, five campuses, and major social buzz — all timed with in-store availability at Meijer and online via Amazon.

Our Approach

We activated five standout hosts at campuses nationwide:
📍 Penn State, Michigan State, University of Texas at Austin, Southern Methodist University (SMU), and Texas Christian University (TCU).

Each creator received product to seed on campus and used their built-in clout to generate original content, product shoutouts, and story-driven posts with direct Amazon swipe-ups and Meijer tie-ins. Over 4 months, we deployed thousands of cans and produced 50+ unique content pieces on Instagram alone.

The Vibe

The content leaned into what works: trivia-for-product giveaways, influencer-led taste tests, and casual college life moments — all optimized for vertical video and authentic Gen Z energy. Each post looked like it came from the creator, not a brand. And it paid off.