The Brief

To promote the theatrical release of IMAGINARY, Lionsgate needed content that felt as eerie and unhinged as the film’s premise— while still delivering massive Gen Z reach. Enter Visitour.

Our Approach

We hit Clemson University with our signature street interview format and a surprise special guest: Chauncey the Bear, the film’s haunting mascot. The concept: plant Chauncey on campus and capture unfiltered student reactions, fast-paced questions, and just the right amount of chaos.

The content rollout spanned Instagram Reels, TikToks, YouTube Shorts, and Stories, creating a coordinated multi-platform push that amplified visibility and encouraged viral interaction.

The Vibe

The series blended humor, horror, and spontaneity, turning Chauncey into a low-key cult icon on campus. Students were confused, entertained, and sometimes terrified (mission accomplished). The content didn’t just promote the film, it created conversation.